Here at Zayn Tech, we've helped many businesses to get to the top of Google almost immediately. Let us help you share our knowledge and experience to get your business to the top of Google fast.
PPC, or Pay Per Click advertising does exactly what it says - You pay for every click that a potential client makes on your advert. This is different from organic search results that you can see under the paid adverts. Of course, organic SEO is preferable, and we also offer this service at Zayn Tech, however, PPC can instantly give your company the exposure it needs, and it doesn't need to be so expensive.
Read MoreThe price of advertising on Google depends on different factors. One of the main factors is how competitive your keyword is because other companies 'bid' on keywords to get to the number position within a search.
For example, the keyword "Car insurance London" will be highly competitive with many major brands bidding on this lucrative keyword. On the other hand, a keyword that is much more specific like "Plumber in Ilford" will be significantly cheaper.
Prices do vary a lot on your type of business and also the quality of the ads within your campaign. Some keywords can go as low as 0.20p per click and others can be significantly higher, it really depends. It's important to think about your end product in relation to your PPC campaign, that's where we can help you.
We have many years managing people's Google Adwords campaigns and the first thing we need to understand about your business is the end product and the value of this end product.
Let's take an example of a campaign of an Ilford based garage selling used cars. A likely keyword could be:
"Used cars in Ilford" or "Used cars Ilford"
This keyword could have some moderate competition and could cost between £2-4 per click. Imagine 10 people clicked on your advert to your website and you got a lead through either a contact form or telephone call. This lead then results in a sale of a car worth £10,000.
It is clear that this type of advertising is extremely effective for higher-value products, and it's essential to plan the campaign before launching and investing money.
The key to PPC success is analysis and adjustment to find the 'Sweet Spot' for your end product and the return on your advertising investment. A lot of people waste money on Adwords because they lack the knowledge when researching keywords as there are many variables when choosing keywords. This is where my experience comes in and we will optimise your business to give you the best return on your money spent.
When starting a campaign it will get immediate exposure, but it can take a little while to get your advert optimised for the best results and the lowest cost. In doing so, we need to look at the pages (landing pages) your advert points to and spend time working on writing adverts that relate very well to the content on that page. This is an essential step that, when set up correctly, leads to a lot of clicks that have a high chance of converting to real sales.
Of course. We will carefully plan around your advertising budget and experiment to find that sweet spot between your budget and clicks and sales (conversions) to your website. Every client we have is different and each type of business needs an experienced eye to access what will be successful.
A lot of research shows that most people only look at the first page, and many more just click on the top link on a page. By using PPC you can instantly have an advantage over your competitors and most business have very good results if the campaign is set up correctly. This is where we can help you and your business excel.
Yes. Please give us a call, email, or drop into our office to discuss your business's needs. We will be happy to assist you, setup, and manage your campaign until it is successful. Get in touch and start seeing the benefits of PPC advertising for your business.
