Branding and Site Optimisiation

Before investing in any type of marketing campaign, it's crucial to have your fundamental branding and website design as good as it can be. We have 2 full-time designers at Zayn Tech who will first review your current branding and make suggestions to help communicate your brand's message as effectively as possible. Sometimes this step can be quick or overlooked as your branding might already look very good, other clients need a bit more time to get things right before moving to other steps.

Having a good user interface and user experience is also really important before starting any type of marketing campaign as your potential customers will make their first impressions based on these two aspects.

Social Media Marketing

Social media marketing has much to offer. There are so many opportunities for your business and this doesn't have to be expensive. We will start by understanding your business type and then we can evaluate what social platforms will work well for you. It really is dependent on your niche and what we can market in your business to get leads and sales.

We personally have helped countless businesses generate higher profits with successful carefully crafted campaigns. Our speciality is Google advertising and Meta/Facebook advertising, and our colleagues are more specialised in Linkedin ads and email marketing.

Meta/Facebook and Instagram Advertising

If done correctly, Meta advertising can be a game changer for many businesses. However, if not properly set up, you can easily waste a lot of money. We have so much experience with Meta advertising and we know the pitfalls and obstacles to a successful campaign. Drop by the office or call and we will be happy to show and explain how we can help you to take your business to the next level using Meta advertising.

Linkedin Ads

Linkedin advertising can be highly effective for the right type of business. If you already have a Linkedin page this is a bonus as you will already have some traction to begin. Our team will assess how best to promote your services on Linkedin to generate lots of leads and connections. Linkedin is also extremely good for getting contact information from prospective clients and then approaching them in a careful and wise manner to generate business.

Email marketing and Lead Generation

Building relevant email lists takes time and we imagine that you already have some kind of list of past clients. Email marketing has to be done very carefully so as to avoid any 'spammy' type of marketing. Essentially, we have to offer services to clients that have some level of interest in your business and then engage with them to go forward to fulfill their needs. We feel a lot of marketers approach this step the wrong way by simply bombarding clients with emails that are not in any way useful for the client. That's why we take a lot of time and care choosing clients carefully for your list before mailing them.